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No Social Media
October 21, 2018 Mother 2 comments

In this article, we'll cover social media tips and tricks you can apply that media networks often results in doing a mediocre job with little to no.

"A book like this deserves a no bullshit testimonial: The social media world is so full of it, I really didn’t think anybody had the guts to put out a book like this on it. If someone tells you social media is crap, throw this book at them and demand they read it.”

--Scott Stratten, international bestselling author of UnMarketing: Stop Marketing. Start Engaging


“Jason and Erik don’t screw around with wishy-washy theories or starry-eyed notions. If you’re looking for sound advice on how to use social media to grow your business (and who isn’t?), this book is your guide.”

--David Meerman Scott, bestselling author of Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now


"I've been famously quoted as saying, '99.5% of social media experts are clowns,' but watching Jason over the course of the last five years makes me feel pretty confident that he's in the other .5%."

--Gary Vaynerchuk, cofounder, VaynerMedia; author of The Thank You Economy


"Jason and Erik are the real deal. They blend heartfelt sincerity with technical know-how and experience. This book gives you a lot to chew on, and if you let it, gives you a serious step up on your competition."

--Chris Brogan, coauthor of Trust Agents:Using the Web to Build Influence, Improve Reputation, and Earn Trust


“Finally, a book that hits the topic of social media in a way that makes it real, practical, and important.”

--John Jantsch, author of Duct Tape Marketing and the Referral Engine


"Social media marketing can drive real business results and No Bullshit Social Media delivers straight-talking guidance to help brands succeed."

--Peter Kim, chief strategy officer, Dachis Group


“Forget everything you thought you already knew about social media marketing. Chuck it. Start over. Then, turn to page 1 of Falls and Deckers’s No Bullshit Social Media guide and learn from the masters.”

--Todd Defren, principal, SHIFT Communications; blogger, PR-Squared


“Deckers and Falls crystallize the relevant aspects of social media marketing in an exciting and informal way. Not just for marketing types, No Bullshit Social Media is a must-read for anyone who has a passion to grow their business by learning how to listen and dialog with their customers.”

--Scott Applebee, vice president marketing, Travelpro International, Inc.


"Finally! A no-nonsense marketing book from guys deep within the social media trenches. This book is a must-read for any business that's struggling with social media marketing."

--Michael A. Stelzner, CEO,; author of Launch: How to Quickly Propel Your Business Beyond the Competition


“I punched the wall with enthusiasm after reading this book! No joke. This is the best bare-knuckled approach to social media marketing I have ever read. Erik and Jason tell it to you straight. Every CEO, entrepreneur, and business professional should read this book and spit out the BS!”

--Kyle Lacy, author of Branding Yourself and Twitter Marketing for Dummies


“Pop! Finally a book that bursts the hype balloon around social media and delivers a real recipe for how to use it to actually build your business. Falls and Deckers call out the fools and phonies and pull no punches while doing so. This book delivers clear-headed, no-nonsense, proven advice that you'll gobble up like candy--especially if you're a doubter about the whole social media craze.”

--Jay Baer, coauthor of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social


“Jason Falls and Erik Deckers waste no words getting right to what works and what doesn't. You couldn't find two more qualified people to deliver the clear story on how social media can grow your business--using the speed and reach of the Internet to make real relationships. Buy this book now!”

--Liz Strauss, brand strategist, community builder, founder of SOBCon


"Ripping off a Band-Aid never feels good, but that is exactly what Falls and Deckers do as they cut right to the point and tell you exactly how your company needs to approach social media if it wants to be successful. No kissing your boo-boo in this book!"

--C.C. Chapman, coauthor of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business


“Stop. Put this book down! Step away from the book. Honestly, we’d prefer that you not read this book. We’re quite happy to continue to run laps around your business, and the last thing we need is for you to start trying to satisfy your customers by applying what you’ll learn here.”

--Joe Sorge, entrepreneur, small business owner, burgerwhisperer, coauthor of #TwitterWorks: Restaurant 2.0 Edition: How social media built a restaurant, a pizza truck and thousands of relationships


No Bullshit Social Media advances and distills Jason and Erik’s unique and thought-provoking insights about why, and how, we should use what they so simply demonstrate is the most powerful marketing tool available to businesses today--social media.”

--Kevin Taylor, aka @telecomtails; former president, Chartered Institute of Public Relations; founder, Robertson Taylor PR; European lead for Global Results Communications


"Many business leaders are still trying to understand the value of social media communication. Falls and Deckers take the key questions and challenges head on, back them up with examples, and spare you the frustrating jargon and hyperbole. If you're an executive trying to get your arms around social or need your boss to better understand, this book is the place to start."

--Amber Naslund, VP Social Strategy, Radian6; coauthor of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social


“Kick-ass straight-talk about how social media has emerged core to businesses' bottom line success. A must-read, with no holds barred.”

--Stacy DeBroff, CEO and founder, Mom Central Consulting


"This is a book I'm excited about. Not just because it sounds straightforward (that ‘No Bullshit’ thing!), but because it is. Social media isn't all Rainbow Brite, snuggly puppies, and big group hugs. It's real. It's actionable. It works. So what are you waiting for?"

--Ann Handley, chief content officer, MarketingProfs; coauthor of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business


"Jason and Erik offer something often in painfully short supply in the social media world: business sense. No kumbaya, no fluffy talk about engagement or conversation, just real advice crafted with business needs and a bottom line in mind."

--Christopher Barger, senior vice president of global programs, Voce Connect


“‘Yes you can!,’ President Obama’s slogan from his first presidential election campaign, is an apt label to apply to Jason Falls and Erik Deckers’s treatment of social media and its dynamic place in business and marketing. Falls and Deckers pepper their book with credible case studies to illustrate the compelling differences social media marketing can make to any business, large or small. No Bullshit Social Media offers you actionable insights that will help you believe that you, too, can realize benefits that social media marketing can bring to your business.”

--Neville Hobson, ABC (Association of Business Communicators); copresenter, the For Immediate Release podcast series


“Jason Falls and Erik Deckers continue to deliver ‘Pristine and Straight Arrow Insights’ into social media marketing. Their book No Bullshit Social Media is just that: no B.S. This book is common sense from cover to cover!”

--Ramon De Leon, social media visionary and international speaker, Domino’s Pizza Chicago


“In an era when everyone from kids to grandparents has mastered social media, too many business people are still asking, ‘Do I dare?’ This no-B.S. read says loudly and clearly, ‘Hell, yes!’ It’s a smart, succinct combo of why to and how that persuasively pounds home its social-media premise: ‘You better play, or you’re gonna pay.’”

--Bruce Hetrick, president and CEO, Hetrick Communications


"Enough of the excuses! No more saying that you don't ‘get’ social media or that you're too old/out of date/not geeky enough to use today's tools to market your business. Get off your butt, buy this book, and start growing! 'Nuff said."

--Sarah "Intellagirl" Smith-Robbins, PhD, Director of Emerging Technologies, Kelley Executive Partners at Indiana University; Marketing faculty, Kelley School of Business, Indiana University


"Social media has changed the rules of how products and services are marketed, forever! In this book, Jason and Erik throw stone-cold facts at the reader and force you to open up to new forms of ROI."

--Arjen Strijker, founder,

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Twitter, Facebook, and other large social networks expose kids to important issues and . “I wish I started social media at a younger age” said no one, ever.

Facebook reportedly thinks there's no 'expectation of privacy' on social media

No Social Media

Our love of social media seems to have grown and grown in the past decade, but recent studies show the tide may be turning for some platforms, with young people in particular ditching Facebook. One study claims that more than 11 million teenagers left Facebook between 2011 and 2014. It’s been argued that they are swapping public platforms such as Twitter and Instagram for more private messaging apps like WhatsApp and Snapchat.

We asked the Guardian’s younger readers whether they have quit social media and why, as well as what apps they are ditching. Almost all reported a greater sense of happiness after going offline. Here, we share some of their experiences.

Daisy, 23, Manchester: ‘I feel less anxious and less like a failure’

After a romance ended with a guy I really liked, I kept trying to avoid Facebook so I wouldn’t have to see him. It was after this that I gradually switched off from it, but before that I’d been wanting to quit for a while.

Facebook made me feel anxious, depressed and like a failure. When I went online it seemed like everyone was in Australia or Thailand, and if they weren’t travelling they were getting engaged or landing great jobs. I felt like everyone was living the dream and I was still at home with my parents, with debt from my student loan hanging over me.

I also felt that if I wasn’t tagging myself at restaurants or uploading photos from nights out, people would assume I wasn’t living. I remember a friend from uni said to me once, “Yeah, but you’re still going out having fun, I’ve seen on Facebook.” I tried to present myself as always having a great time. If my status didn’t get more than five likes, I’d delete it.

It makes you realise who your real friends are and how ​​social media takes the joy out of sharing news with people


My life has changed for the better since deleting social media. I now enjoy catching up with my friends, and when they tell me new plans my response isn’t just, “Yeah, I saw on Facebook.” It makes you realise who your real friends are and how social media takes the joy out of sharing news with people. I also feel less anxious and less of a failure.

I’m planning to visit a friend in Australia next month, and she and my mum and a couple of other friends want me to go back on Facebook to share my pictures. I’d really prefer not to, though. I’m on Instagram, but I mostly follow sarcastic quote pages. I’ve never had a Twitter account.

George Lincoln, 17, Hampshire: ‘A lot of young people aren’t interested in Facebook any more’

When I first got Facebook, it appealed to me because I could talk to all my friends and see how they were feeling, but now it seems to have become more trivial. Instead of seeing what friends are putting up, I just see the articles that they “like” and other comments I’m not interested in. I want to concentrate on more useful things and I find it very distracting. I don’t worry about missing out on stuff, because I still use the Messenger app on Facebook to stay in touch with everyone.

I’ve been off Facebook for two weeks now and I don’t really feel tempted to go back. I’ve thought a few times about logging back in but I haven’t so far. Since I quit, no one has really spoken to me about it; everyone is busy focusing on college work.

A lot of young people aren’t interested in Facebook any more – it’s become really overcrowded and other sites such as Snapchat are offering something new and exciting.

Ben, 21, Surrey: ‘I have a much more positive mindset now’

I made a New Year resolution to cut down on my social media use. After doing this I started to ask, why am I using it at all? That’s why I’ve quit various platforms over the past year: Snapchat in November and Facebook in June. I’ve never really had WhatsApp or Twitter. I mainly used Facebook at university, for organising events and meet-ups, but I’ve gradually started to realise how pervasive is it. I also feel uncomfortable with the amount of time I used to spend on it.

I’ve always found social media to be an environment in which people constantly seek attention and validation through one-upping people’s comments, and boasting over likes and retweets.

We’ve not needed social media for thousands of years and now people think your life is over if you don't have it


We’ve not needed social media for thousands of years and now it feels like people think your life is over if you don’t have it, which is ridiculous. I joined when I was 13, but I don’t feel like I really knew what I was signing up for and the platform has changed a lot over the years. There’s much more advertising on it now, for example.

I didn’t find it hard to quit and, after a while, contacting people through other means became the norm. People completely respect my not being on social media, and some wish they could do it too. Since I left, I’ve spoken to people about it and that’s convinced them to do the same.

I’m more productive and less concerned with what other people think about me – now, the only person I have to regularly compare myself with is me. I’m in a much more positive mindset without social media than I ever was with it. It’s let me see who my friends truly are, and who I was only concerned with simply because they were there on social media. I now use a basic non-smartphone and email as my only forms of communication, and people have adjusted to it.

Syed Ali, 19, Birmingham: ‘I don’t need to prove anything to people’

There’s so much negativity on social media, with people complaining about how tough their lives are (and these are the same people who post a picture of every meal they eat). That’s part of the reason I haven’t been using it for the past three years.

Posting on social media is quite frustrating because it feels like everyone is conforming to the norms, and you have to post photos of yourself (every place you visit, etc). Some people merely “like” your pictures so you return the favour – it’s childish. I don’t need to prove anything to people or show people I’m doing well. This has made me a much happier person.

Rosanna Cassidy, 25, Nottingham: ‘I can live my life instead of trying to shape it into one that looks good online’

I’d been thinking about quitting Facebook for a long time, but the EU referendum finally made me bite the bullet. I was sick and tired of people trying to force their political beliefs upon me, and I found it so depressing that people were repeating views they had heard that weren’t true.

Now, three months later, without Facebook I feel much happier and more content. I can live my life instead of trying to shape it into one that looks good online. I also have a lot more time now, and it’s easy enough to keep in touch with my friends in other ways. What’s more, now we can have conversations about what we’ve been doing because we haven’t seen it all already on social media.

I don’t plan on going back to Facebook, but I still have my Instagram account, which I check once a day. Instagram is different because it’s not as time-consuming, and you don’t get bombarded with other people’s views. Plus, the Instagram community is more supportive. I gave up Twitter years ago because it didn’t really feel like it had a point, and it was just a space for opinionated people to air their views in a non-constructive way.

Kevin, 23, Dublin: ‘I enjoy actually talking to people face to face’

When I used Facebook, I found myself aimlessly watching videos and scrolling through articles that I never had any interest in reading in the first place. Furthermore, the Facebook statuses I saw were very uninspiring.

Leaving Facebook was one of the best decisions I’ve made this year. Aside from the increased productivity that comes from not having it, I enjoy actually talking to people face to face, and not seeing what someone I met once, years ago, had for breakfast.

I do, however, forget to wish a lot of people happy birthday and I seem to be months behind in finding out some news – but I find out eventually.

Leaving Facebook was one of the best decisions I’ve made this year


Sophie, 18, Surrey: ‘I used to check for updates countless times a day. Now, I’m free’

I’ve never really used Instagram and Tumblr because I don’t see the point of them. I had Twitter for news updates when I was in school and sixth form, but stopped using it when my exams started. As for Facebook, I only ever used it to contact my friends, but Skype chats and other apps mean I don’t need it any more.

I’ve been free from the chains of social media for about six months now, which doesn’t seem like a lot of time, but it feels like it now that my time isn’t being sapped by these apps. It sounds so silly, but since leaving I feel like my own person. Before, Facebook and Twitter became almost like extra arms attached to me that I constantly had to be aware of. I used to check for updates countless times every day. Now, I don’t have to be reliant and dependent on it any more – it’s like a breath of fresh air. I don’t plan on going back, except for maybe WhatsApp if I need to talk to people when I’m abroad.

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Here’s What Your Life Would Be Like Without Social Media

No Social Media

From sexting to cyberbullying to FOMO, social media sure has its share of negatives. But, if it's all bad, how did 2,000 students protest their school system's budget cuts? How are teens leading the charge against cyberbullying? How did they organize a national school walkout day to protest gun laws? Easy: savvy use of social media. For a few years now, many teens have been saying that social media -- despite its flaws -- is mostly positive. And new research is shedding light on the good things that can happen when kids connect, share, and learn online. As kids begin to use tools such as Instagram, Snapchat, Twitterand even YouTube in earnest, they're learning the responsibility that comes with the power to broadcast to the world. You can help nurture the positive aspects by accepting how important social media is for kids and helping them find ways for it to add real value to their lives. For inspiration, here are some of the benefits of your kid being social media-savvy:

It lets them do good. Twitter, Facebook, and other large social networks expose kids to important issues and people from all over the world. Kids realize they have a voice they didn't have before and are doing everything from crowdfunding social justice projects to anonymously tweeting positive thoughts. Check out these sites that help kids do good.

It strengthens friendships. Studies, including Common Sense Media's Social Media, Social Life: How Teens View Their Digital Livesand the Pew Research Center's Teens, Technology and Friendships show that social media helps teens make friends and keep them.

It can offer a sense of belonging. While heavy social media use can isolate kids, a study conducted by Griffith University and the University of Queensland in Australia found that although American teens have fewer friends than their historical counterparts, they are less lonely than teens in past decades. They report feeling less isolated and have actually become more socially adept, partly due to an increase in technology use.  

It provides genuine support. Online acceptance -- whether a kid is interested in an unusual subject that isn't considered "cool" or is grappling with sexual identity -- can validate a marginalized kid. Suicidal teens can even get immediate access to quality support online. One example occurred on a Minecraft forum on Reddit when an entire online community used voice-conferencing software to talk a teen out of his decision to commit suicide.

It helps them express themselves. The popularity of fan fiction (original stories based on existing material that people write and upload online) proves how strong the desire for self-expression is. Both producers and performers can satisfy this need through social media. Digital technology allows kids to share their work with a wider audience and even collaborate with far-flung partners (an essential 21st-century skill). If they're really serious, social media can provide essential feedback for kids to hone their craft.

Wiz Khalifa - No Social Media (Letra e música para ouvir) - I said let's go, not let's wait / / Girl I'm tryna fuck with you with no social media / Take you to a private.

Do A Social Media Detox

No Social Media

Instagram it, or it didn’t happen. This is like the modern equivalent of the old philosophical brain teaser: ‘If a tree falls in a forest and nobody’s there to see it does it make a sound?’

We express ourselves in 140 characters or less and showcase what we’ve been up to within the neat confines of an Instagram square.

Today many of us document everything we do (well, the cool stuff, the stuff we’re proud of) online. We take pics, make it look a little bit better than it actually did and watch the likes rack up. According to ONS statistics, the UK has the highest number of social media users in the EU, the majority of them being in the South East.

This is all still relatively new technology and there have long been concerns about the impact of social media on our mental health. It feels like there’s always a new study which says that social media is turning us into miserable, anxious narcissists, like this new research from the Happiness Research Institute in Copenhagen, which found that people who were forced to quit Facebook cold turkey for a week as part of a study felt 55% less stressed than those who continued to use it as normal.

While these findings aren’t exactly revelatory, there does seem to be a particularly noticeable backlash against the nature of online life at the moment.

Two weeks ago 18-year-old Australian Essena O’Neill caused a media storm by committing what has been rather crudely termed ‘social media suicide’. She exposed the fakery and falsehood behind her Instagram life before deleting her account and posting a video online to explain her decision.

Essena isn’t alone. Recently, Lena Dunham announced that she was leaving Twitter because she felt the space had become too negative, and that from here on in, her account would be managed by her team.

According to reports, Facebook is falling in popularity among teenage users aged 13 to 17. Fifity five per cent of Facebook messenger users are 37 or under, while 86% of Snapchat’s user base is under this age. Clearly there’s something going on here: Facebook tried to buy Snapchat last year and had their offer refused.

Young people today are more likely to use Instagram and Snapchat than Facebook or Twitter.

Official figures also suggest that more than 11 million young people have left Facebook since 2011.

So, if a backlash is afoot, then it can hardly be surprising. In the age of overexposure, there’s certainly an appeal in going offline. Are things becoming more about capturing moments than sharing ‘what’s on your mind’ as Facebook asks us to do?

Snapchat’s popularity among teens could demonstrate a desire for less permanent and personal ways of expressing ourselves online, indicating that we’re becoming more cautious about what we share. The rise of Instagram, an app which is more about what you’re doing and where you’re going than what you’re thinking or feeling, also seems to confirm this.

While events like last weekend’s terrorist attacks in Paris demonstrate the many positive ways in which social media can be used in support, solidarity or just to stay in touch with loved ones, do you ever think your life might be better without it?

Do you ever wake up after a night out and wish you hadn’t posted quite so many selfies? Do you ever feel overwhelmed by the sheer volume of material in your newsfeed? Have you ever given yourself a stern talking to after realising you’ve actually been mindlessly scrolling and stalking Instagram for an hour? Just me? I think not.

We spoke to young people who’ve deleted – or resisted the temptation to ever sign up to social media – to find out what a Facebook-free life is really like.

Jenny, 27

Jenny deleted Instagram three years ago. One day she caught herself scrolling through her feed and says, ‘It felt like I was going through an endless list of photos just because they were there and I’d stopped being able to really see them.’

She felt like she was wasting her time. ‘Scrolling through Instagram is a bit like picking up a copy of Vogue in a doctor’s waiting room. You just flick through and it’s all adverts – I wasn’t really getting anything from it.’

Does she worry about the impact that Instagram is having on us? ‘I feel like it has just replaced fashion magazines as the new thing to look at. When I was a teenager, I read Elle and Vogue. It’s not necessarily more or less damaging than that as long as everyone knows that it’s fake, right?

‘Whatever problems are on Instagram for young women already exist, those problems have been around for decades. It’s more accessible now though, I guess.’

Has she been suffering from FOMO since she deleted her account? ‘Actually, when I had it I felt like I was missing out more, but as soon as you get rid of something, you realise you don’t actually need it for anything at all.’

Jenny says she feels like she has a better relationship with her phone now, it’s not the first thing she looks at in the morning or the last thing at night.

She has more time, she reads more. She also says on nights out she feels like she’s more present because she doesn’t constantly photograph everything, trying to get that perfect drunk selfie.

Mark, 28

Mark has never had Instagram. In his first week at uni a friend made him a Facebook account that he’s never really used. He feels like he’s missing out occasionally, but not enough to persuade him to go online.

‘Right from the beginning I wasn’t really into it. I remember at the time it all just seemed like a bit of an arms race, like everyone wanted to get as many mates as they could as quickly as possible. You can have like 800 mates, but who are you actually picking up the phone to?’

Of his brief stint on Facebook he says, ‘Everything seemed a bit exaggerated and I think that’s true, especially for Instagram. It’s everyone trying to be an exaggerated version of themselves and it becomes a bit tedious.’

He says, in particular, it was his ex-girlfriend constantly posting, being able to see what she was up to and how many people she was adding that put him off. ‘I don’t want to know’, he says.

Mark says he scrolls through his phone much less than his mates, but they share his point of view. ‘When when we go for a meal, we all put our phones in the middle of the table to stop everyone using them. We play a little game – the first person to take their phone from the pile and use it has to buy the drinks.’

Hilla, 25

Hilla has Facebook but doesn’t really use it. She doesn’t have Twitter and she’s never had Instagram.

‘There’s something I find a bit irritating about Instagram’, she says, ‘just the way that people now have to take photos at every single dinner that they go to, plus the whole selfie thing – selfie mania – which I think is so unhealthy.’

Why? It’s the ‘selfie thing’ in particular she says. ‘When I see people travelling alone, pouting and taking selfies in front of the fountain or whatever, I do kind of feel like there’s a pretence there. In order to take the selfie, there must be something lacking from your present situation, like are you lonely and seeking some kind of validation from the web?’

Does she feel like she’s ever missing out by not having it? ‘Sometimes.’ She confesses that her friends let her scroll vicariously through their accounts on occasion. ‘When I’m on holiday I will peep over other people’s shoulders. It’s quite fun seeing their pictures. If anyone takes a picture of me I’m like, ahhhh how many people have liked it, but I’d hate to have that as an ongoing thing in my life!’

She points out that her mates don’t really use it either these days, though. ‘The only people I know who have it really are my sister and my boyfriend’, she says, ‘and they don’t really use it anymore, anyway.’

Jess, 26

Jess has Facebook but she’s not really active and has never had Instagram and doesn’t feel like she’s missing out in the slightest. For her, it’s mostly about privacy.

She says she doesn’t feel like she’s missing out on Instagram. ‘Occasionally, somebody will tell me Craig David’s posted something funny and I’ll take a look at their account, but on the whole what celebrities are doing is of no interest to me. I don’t know who most of them are.’

She uses the Facebook messenger app more than anything, she says. ‘I use Facebook to send messages to people, but I don’t post or update my status ever. I don’t want to tell everyone what’s going on in my life. I use WhatsApp a lot – if I want to send photos to my friends I’ll do it on WhatsApp.’

Jess occasionally posts photos when on holiday, but the majority of stuff on her wall are things that she’s been tagged in. She is effectively a ghost user, a lurker.

She stopped looking at her newsfeed because she started to find seeing updates from people she hadn’t seen for years a bit off. ‘I have friends on my newsfeed, for instance, someone I haven’t seen for six years might have had a baby and I know when it took its first steps. Yet I’ve never met this baby – it’s weird!’

She questions why people post stuff online. ‘It’s like there’s a fear that if nobody responds then nobody is interested in what you have to say. I don’t need to put myself through that. I don’t need self validation. I’m happy in what I do.’

Phil, 27

Finally, Phil. He’s recently made an exit from Facebook and never had Instagram. ‘It was probably about five or six months ago, I came to the conclusion that Facebook was just stressing me out,’ he says. ‘Every time I went on it my newsfeed was like having this jet of shit sprayed in my face, everything seemed to be an advert. Even things my friends were sharing were just adverts and clickbait.’

He says he realised he would still see everyone he actually wanted to hang out with. ‘I’d rather phone them up or just email them,’ he says.

Does he worry more generally about what social media is doing to us? ‘It’s just an echo chamber, it indulges all your most narcissistic fantasies,’ he says. ‘You put something up and get a hundred likes and you’re like, “Wow, a hundred likes”, but actually that’s not that many people!

‘One of the things that really pissed me off was that even if interesting things were being communicated on there, the majority of it was just narcissism. I was guilty of it myself. You look at the image you’re presenting to the world, and I confess to doing this, I’d look at my own profile. I realised it’s just an unbelievably crap way to spend my time – looking at pictures of myself!!!’

It’s easy, and arguably important, to be cynical about social media. My generation has watched it evolve from the get go while those just a few years younger have grown up online.

I remember being a teenager before smartphones and social media. It was just as much of a popularity contest as Instagram is now, although one fuelled by three-way landline phone calls and MSN messenger instead of selfies and likes. At the end of the day, social media is just real life writ large and sped up: magnified, curated and edited.

My nan used to tell me that watching TV would make me ‘square eyed’ and ‘fry my brain’, but neither has happened, yet. Just as you shouldn’t sit in front of the TV all weekend, you shouldn’t scroll your life away online. We should check ourselves and be aware that what we see online is all a performance. We must remember that real life continues offline and it’s not always pretty.

But, it hasn’t all been bad, and it’s important to remember that. Facebook allows us to stay in touch with friends and family across the world, Instagram can actually be quite a nice way of seeing what people are doing in places you’ve never been, and as the terrible events of the last few days demonstrate, Twitter is a very useful news resource.

Like this? You might also be interested in:

Facebook’s ‘On this Day’ Feature Is Actually Making You Sad

Want To Make Money From Your Instagram? This App Reckons It Can Help You

Follow Vicky on Twitter @Victoria_Spratt

This article originally appeared on The Debrief.

WATCH THE VIDEO ON THEME: I quit social media for 30 days

After the results, conclusions and discoveries at the end of Social Media OFF, these last weeks I have worked on what I learned from the.

No Social Media
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